Job Description

Equipment Patrol is on the lookout for a highly motivated and experienced Digital Marketing Manager to join our dynamic team. As a leading provider of equipment solutions, we are dedicated to connecting our clients with top-quality products and services. The Digital Marketing Manager will be responsible for crafting and executing innovative marketing strategies that enhance our online presence and drive engagement with our target audience. This role requires a strong analytical mindset and creativity, with the ability to analyze market trends, assess brand positioning, and develop compelling campaigns that resonate with prospective clients. The ideal candidate will possess extensive knowledge of digital marketing tools and strategies, including SEO, SEM, content marketing, and social media management. In this role, you will collaborate closely with cross-functional teams to ensure consistent messaging and branding across all platforms. You will have the opportunity to lead projects from inception to execution, utilizing both data-driven insights and creative approaches to enhance the customer journey. If you are passionate about digital marketing and eager to contribute to the growth of a reputable organization, Equipment Patrol is the place for you. Join us in shaping the future of equipment solutions and take your career to the next level.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive customer engagement.
• Manage and optimize SEO and SEM campaigns to enhance organic and paid search performance.
• Create and oversee content marketing initiatives, including blogging, email newsletters, and social media posts.
• Analyze digital marketing metrics and KPIs to assess campaign effectiveness and identify areas for improvement.
• Collaborate with the sales and product teams to ensure alignment in messaging and product promotions.
• Oversee the company’s social media profiles and engage with followers to build a community around the brand.
• Stay up-to-date with industry trends and emerging technologies to keep our marketing efforts innovative and competitive.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree is a plus.
• Proven experience in digital marketing, with a minimum of 5 years in a managerial role.
• Strong understanding of SEO, PPC, content marketing, and social media strategies.
• Experience using digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Exceptional written and verbal communication skills, with an eye for detail.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• A data-driven mindset with strong analytical and problem-solving abilities.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability

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