Job Description

Email Marketing Strategist

Go Fish Digital is looking for a bright, motivated Email Marketing Strategist to join our team and drive results for our clients. If you have a passion for email marketing, a knack for crafting high-converting campaigns, and the ability to analyze performance data, we want to hear from you!

As an Email Marketing Strategist, you will be responsible for developing and executing comprehensive email marketing strategies that align with client goals. From developing strategy to designing and writing compelling emails and analyzing performance metrics, you'll play a key role in shaping successful email campaigns. You will own the email marketing strategy from start to finish, ensuring every campaign is optimized for engagement, conversions, and retention.

Key Responsibilities

• Develop and execute email marketing strategies that drive engagement and sales for clients.
• Design and craft visually compelling emails, ensuring they are optimized for mobile and desktop.
• Manage audience segmentation, automation workflows, and A/B testing to maximize performance.
• Analyze key email metrics (open rates, click-through rates, conversions) and create data-driven reports.
• Communicate email marketing strategies and performance insights to clients, ensuring alignment with their business objectives.
• Stay up to date with industry trends, email marketing tools, and emerging best practices.

Skills & Experience

• 2-3 years of hands-on experience managing email marketing campaigns, preferably in an agency setting.
• Strong copywriting skills, with experience creating engaging email content.
• Proficiency in email marketing platforms (e.g., Klaviyo, YotPo, Mailchimp, HubSpot).
• Expertise in email design (using Canva, Adobe Illustrator, or other tools). 
• Experience with email automation workflows, segmentation strategies, and personalization tactics.
• Strong analytical skills, with the ability to interpret campaign data and provide actionable recommendations.
• Excellent communication skills, with the ability to clearly present email strategies and results to clients.

Preferred Qualifications

• Experience working with eCommerce clients, including lifecycle marketing and promotional campaigns.
• Knowledge of conversion rate optimization (CRO) and customer retention strategies.
• Understanding of email's role in broader digital marketing strategies, including paid media and SEO.
• Google Analytics or HubSpot certification.
• Familiarity with deliverability best practices, including domain authentication and spam filters.

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us insight into your unique journey and passion for email marketing. Don't forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter into a single document. Bonus points for work samples—links in CVs or resumes are great, too!

The Weight of the Cover Letter: This isn't just a formality—it's our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply': This feature can sometimes miss essential details. Ensure all our requirements are met—incomplete applications won't progress.

Adherence to these guidelines is paramount. Missing out will cost you a spot in the process. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

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