Job Description
About Elephant & Co. Elephant & Co. is a family of companies focused on fermentation. From beer to pizza, everything we do is built on three values: Being Intentional. Staying Scrappy. Spreading Kindness. It all started in 2017 in the heart of Detroit’s Eastern Market with Eastern Market Brewing Co. and has since expanded with ventures in new locations!
Position Overview We’re seeking a dynamic and strategic
Growth Director to lead sales and marketing initiatives across our brewery locations. This role is responsible for driving revenue, deepening brand engagement, and unifying the customer experience — from digital interactions to in-person service. You’ll lead our internal sales team, manage key distributor relationships, and oversee the execution of marketing efforts, while working closely with front-of-house teams to enhance guest engagement and brand presence. The ideal candidate is passionate about craft beer, thrives in a collaborative environment, and brings a balance of creative vision and operational focus.
Key Responsibilities Sales Leadership - Develop and implement sales strategies to drive revenue across on-premise, off-premise, and direct-to-consumer channels.
- Lead, support, and mentor the internal sales team with clear goals and performance accountability.
- Manage the relationship with our distributor and collaborate with their sales reps to ensure alignment and maximize impact.
- Analyze sales data to surface trends, optimize performance, and uncover new opportunities.
Marketing Execution - Oversee all digital marketing initiatives, including social media, email campaigns, and website content, ensuring consistent voice, cadence, and ROI.
- Collaborate with our in-house designer to develop engaging promotional materials and brand assets.
- Monitor key marketing KPIs and iterate on campaigns to improve reach and engagement.
- Ensure that messaging reflects brand values and supports both long-term positioning and near-term business goals.
Brand Experience & Ambassadorship - Partner with front-of-house teams to support elevated guest experiences and ensure alignment with brand messaging.
- Foster a culture of hospitality and brand ambassadorship that brings our values to life at every customer touchpoint.
- Align all public-facing experiences — in taprooms and online — to reflect a unified and memorable customer journey.
Partnership Development - Collaborate closely with the founder/CEO on high-impact partnerships; once secured, foster and manage those relationships to ensure mutual value and longevity.
- Activate partnership opportunities across channels, including events, co-branded campaigns, and distribution lift.
Cross-Functional Leadership - Partner with the operations team to align growth initiatives with capacity and service capabilities.
- Collaborate with the product development team to bring market feedback into new beer releases and programming.
- Contribute to company-wide strategic planning as a key member of the leadership team
Qualifications - 5+ years of leadership experience in sales, marketing, or brand growth, ideally in craft beer, hospitality, or consumer goods.
- Proven track record of revenue growth and brand development.
- Strong understanding of distributor relationships and multi-channel sales strategy.
- Digital marketing fluency across email, social media, and content strategy.
- Excellent people leadership and communication skills.
- Deep passion for craft beer and community-based brand building.
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