Job Description

Ready to turn data into insights and make waves in the world of marketing? Join our team as a Marketing Analyst and let's decode success together! Service Minds is one of the largest home services companies in the South East and we have an opportunity for the right person to join the team.

This role is tailored for a detail-oriented professional who thrives on tracking and analyzing marketing performance. Your primary responsibilities include comprehensive reporting for the marketing department, ensuring that every data point tells a story and guides our strategy.

Collaborating closely with the operations department, you'll forge a dynamic relationship aimed at optimizing processes to enhance lead quality. We're on the lookout for a sharp mind that can translate data into actionable strategies, ensuring that every marketing effort contributes to our overarching goals. This position may be remote.

General Accountabilities

• Conduct thorough analysis of media campaigns across digital, traditional, and emerging channels
• Evaluate key performance indicators and provide actionable insights to enhance media strategies
• Utilize data analytics tools to measure and report on the effectiveness of media efforts
• Collaborate with the marketing team to develop and execute media plans that align with the business objectives
• Optimize marketing channels based on performance data, audience behavior, and industry trends, adjust budgets appropriately
• Implement A/B testing strategies to refine and improve media tactics
• Work with marketing and data teams to leverage customer insights and enhance targeting precision
• Stay abreast of industry trends and changes in consumer behavior to adapt targeting strategies accordingly
• Coordinate media efforts across various channels, ensuring a cohesive and integrated approach
• Collaborate with creative teams to align messaging with media strategies
• Monitor and optimize media budgets to maximize ROI

Job Qualifications

• Bachelor's in Marketing, Advertising, Communications or related field, or 3 years proven experience
• Experience in media analysis, preferably within the home services or related industry
• Skills
  • Proficiency in media analytics tools and platforms (e.g., Tableau, Google Analytics, social media analytics, excel, etc.)
  • Strong analytical and problem solving skills with keen attention to details
  • Excellent communication skills and the ability to present complex data in a clear and concise manner
  • Familiarity with emerging trends and technologies in media analytics

Benefits

• 401k with employer match
• employer paid long term disability and life insurance
• generous employer contribution to health insurance
• vision, dental and other ancillary coverages available
• PTO

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law ."

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