Job Title: Media Buyer
Job Type: Full-time / Remote
Location: USA
Job Overview:
We're helping our client, a luxury skincare and cosmetics brand focused on effective formulations, in finding a Digital Marketing Specialist. The ideal candidate will have at least 2 years of experience in Meta Ads (Facebook/Instagram) to manage and optimize paid social campaigns, with additional experience in Google Ads and YouTube being a plus.
Responsibilities:
Develop and execute media buying strategies across digital and traditional channels, including social media, search engines, display networks, and more.
Conduct market research to identify target audiences and evaluate media options.
Negotiate contracts and placements with media vendors to ensure optimal pricing and placement.
Monitor campaign performance, analyze metrics, and make data-driven recommendations for improvements.
Collaborate with the marketing team to align media strategies with overall brand objectives and promotional activities.
Stay updated on industry trends, emerging media platforms, and competitive activities.
Prepare reports and presentations to communicate campaign performance and insights to stakeholders.
2+ years of experience in Meta Ads (Facebook/Instagram).
Experience with Google Ads and YouTube is a plus.
Good to have experience working in Skin & Beauty E-commerce Brands
Familiarity with Northbeam tracking is a bonus.
Must be available to work during PST hours.
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