The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: Well knowledge of optimization and marketing tools [google analytic, tag manager, etc], relevant experience within fintech and or P2P companies will be a plus.
Running and oversee overall paid channel performance campaign
Create & Optimization for Google Ad campaigns (SEM)
Create & optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
Supervise the paid listings on third party websites and media partners
Supervise all performance tracker and measure all marketing campaigns
Regularly review paid channel analytics reports and recommend optimization action plans to sales and marketing teams
Preferred characteristics:
Odonnell Company is a full-service marketing and consulting agency with offices in New Haven, CT, and Atlanta, GA. We create strategy-driven campaigns that improve lives across education, public health, early childhood, mental health, environment, and social equity. ...
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