Location: Louisville, KY ( Remote )
Role OverviewWe are seeking an experienced Salesforce Trade Promotions Management (TPM) Consultant to act as a Functional SME for a Salesforce TPM implementation. This role will lead functional design, stakeholder engagement, and requirements alignment, ensuring the TPM solution supports business transformation across planning, budgeting, execution, and analytics.
Key ResponsibilitiesLead functional design and act as the primary SME for Salesforce TPM.
Translate business needs into scalable TPM solutions , aligned with industry best practices and emerging trends.
Facilitate functional workshops with GE Appliances stakeholders to gather and validate requirements.
Leverage L2 L5 TPM process mapping to refine and document requirements.
Define and document business requirements, promotion workflows, and approval hierarchies .
Collaborate with technical teams to design and validate Salesforce TPM configurations and integrations .
Document requirements for joint business planning with retail partners using shared dashboards and promotion calendars.
Drive adoption of AI-powered scenario modeling, budget optimization, and real-time execution monitoring .
Support personalized promotions and omnichannel campaign management in collaboration with Salesforce Marketing Cloud.
Align TPM initiatives with GE's ESG goals , including sustainability-focused promotions and reporting.
Lead change management, training, and user adoption activities.
Monitor KPIs and ROI metrics to continuously optimize promotion effectiveness.
10+ years of experience in Consumer Goods or Retail , with multiple TPM implementations.
Strong expertise across the TPM lifecycle : planning, budgeting, execution, claims, and analytics.
Basic understanding of integration requirements for end-to-end TPM solutions.
Excellent stakeholder management and communication skills.
Proven ability to translate business needs into functional specifications and user stories .
Experience in consumer durables or appliance industry is a strong plus.
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