The Senior Manager Analytics is responsible for leading marketing and web analytics to provide actionable insights and recommendations to enhance the company's online presence and digital marketing strategies. This role involves managing data collection, analysis, and reporting processes to drive data-informed decision-making across the organization.
This is a hybrid position requiring three days onsite in Philadelphia, PA at Aramark headquarters.
• Develop and implement comprehensive web analytics strategies to track and measure website performance, user behavior, and marketing campaign effectiveness.
• Collaborate with cross-functional teams, including marketing, IT, agencies, and LOBs to define key performance indicators (KPIs) and ensure alignment with business goals.
• Help with lead tracking set up for B2B efforts including connection to Salesforce.
• Assist with SEO initiatives including KPI tracking, recurring dashboards, recommendations, and utilization of SEMrush data.
• Utilize tools such Adobe Analytics, and other relevant BI tools to collect, analyze, and interpret data.
• Provide regular reports and dashboards to stakeholders, highlighting key insights and recommendations for optimization.
• Assist teams with tagging best practice and ensure platforms are working as expected for reporting.
• Lead training for Adobe Analytics across the enterprise
• Conduct A/B testing with Adobe Target and other experimental designs to evaluate the impact of changes to the website and marketing campaigns.
• Stay up to date with industry trends and best practices in web analytics and digital marketing.
• Minimum of 5+ years' experience in digital analytics.
• Bachelor’s degree or higher.
• Proficiency in web analytics tools especially Adobe Analytics, and data visualization tools like Tableau.
• Knowledge with SEO best practice along with usage of tools such as SEMrush.
• Strong analytical skills with the ability to interpret complex data sets and extract actionable insights.
• Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
• Experience with A/B testing, conversion rate optimization, and other digital marketing techniques.
• Experience using Adobe Target.
• Analytical and strategic thinking
• Effective communication and presentation abilities
• Technical proficiency in web analytics tools and data visualization
• Problem-solving and decision-making
• 3 days per week in office
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