Job Description

Overview

We are seeking a creative and driven Social Media Specialist to join our dynamic team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. The ideal candidate will possess a strong understanding of digital marketing and advertising, along with a passion for building relationships through social media channels.

Responsibilities

• Develop and execute comprehensive social media marketing strategies across various platforms to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) that aligns with the brand's voice and goals.
• Monitor social media trends and adapt strategies accordingly to maximize reach and engagement.
• Utilize tools such as Business Suite for scheduling posts and analyzing performance metrics to optimize campaigns.
• Collaborate with cross-functional management teams digital marketing to ensure cohesive messaging.
• Conduct SEO research to improve content visibility on search engines.
• Edit videos for social media use to create engaging visual content.
• Assist with our written daily reports for our dogs.
• Assist with monthly calendars, specials, events and flyers.

Qualifications

• Proven experience in digital marketing or social media marketing with a strong portfolio of successful campaigns.
• Familiarity with advertising principles and practices in the context of social media platforms.
• Excellent relationship management skills with the ability to engage effectively with diverse audiences.
• Proficiency in using Business Suite and other relevant apps for content creation is preferred.
• Experience with video editing software is a plus.
• Strong understanding of SEO best practices as they relate to social media content is a plus.
• Exceptional written and verbal communication skills with attention to detail.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• Ability to multi-task and work independently is required.

This role will begin part time, however full time is available for the right candidate. This is a tipped position, based on hours worked. Advancement is available through additional responsibilities and capabilities. Pay is directly related to experience. Please familiarize yourself with our social media content prior to your interview and be prepared to share your portfolio. While we will consider entry level candidates, please note that this pay scale is for candidates with some level of experience with these specific tasks.

Join us as we elevate our brand's presence through innovative social media strategies!

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