Job Description

Are you a data-driven digital marketer who thrives on optimizing performance and uncovering actionable insights? Do you love building full-funnel digital strategies that blend creativity with analytics? Join our team as a Digital Marketing Specialist , where you will drive measurable growth for RentVision by managing high-performing PPC and SEO campaigns, optimizing web conversions, and supporting our internal marketing and sales efforts with clear reporting, strategic insight, and sharp marketing campaign execution.

Key Responsibilities:

• Strategize, build, & optimize digital ad campaigns: Own the end-to-end strategy, execution, and optimization of digital ad campaigns that promote RentVision’s solutions—across Google Ads, LinkedIn, and other advertising channels—to drive qualified demos and new client acquisition.
• Lead SEO strategy & execution: Oversee RentVision’s SEO strategy and execution—including keyword research, content optimization, technical audits, and collaboration with content creators and developers—to improve search engine visibility and increase qualified site traffic.
• Analyze and improve marketing funnel performance: Own full-funnel performance tracking by building attribution models and reporting dashboards. Monitor key performance metrics (CPA, CTR, conversion rate, etc.) using tools like Google Analytics and HubSpot, and make data-driven optimizations to maximize efficiency across awareness, consideration, and conversion stages.
• Collaborate on integrated marketing efforts: Collaborate cross-functionally to develop high-converting landing pages, email campaigns, and digital ad creative. Write compelling ad copy and coordinate with designers or vendors as needed to support integrated marketing efforts and drive sales enablement outcomes.
• Continuously innovate through testing & trend adoption: Regularly test and analyze digital marketing tactics across channels and funnel stages. Stay informed on emerging trends and tools, proactively recommending and implementing innovative strategies to maintain a competitive edge.
• Support Digital Advertising team running client ads: Support RentVision’s client-facing advertising team by building, auditing, and refining client ad campaigns. Ensure ads are aligned with performance benchmarks through effective copy updates, visual enhancements, and ongoing optimization recommendations.

Client Communication:

• This role does not require direct client interaction but involves understanding and building out client personas in order to align digital marketing strategies accordingly.

Team Collaboration:

• This is a full-time, in-office role based in Lincoln, Nebraska. You’ll work closely with our marketing and sales teams in a collaborative, fast-paced environment that values initiative, accountability, and shared wins. Part of your time will also be spent supporting our Digital Ads team for our clients’ digital ads.

Requirements

• 2–4 years working in a digital agency or in-house performance marketing team.
• Proven experience managing and optimizing PPC campaigns to generate measurable results and drive qualified demand.
• Strong knowledge of SEO tools and tactics to enhance visibility and increase organic search traffic.
• Advanced proficiency with Google Analytics and similar platforms to monitor performance and guide data-driven decisions.
• Excellent copywriting abilities to craft persuasive messaging throughout digital marketing campaigns—in digital ads, landing pages, remarketing, and integrated email campaigns.
• Ability to independently manage multiple marketing initiatives in a fast-paced, results-oriented environment.
• Familiarity with conversion rate optimization (CRO) best practices to improve overall campaign and website performance.
• Strong understanding and ability to craft marketing attribution models and clear reporting to drive continuous funnel improvements.

Preferred Experience:

• HTML, CSS and/or JavaScript knowledge to help bridge marketing and development efforts.
• Hands-on experience with HubSpot or similar CRM platforms.
• Background in B2B SaaS or multifamily (apartment) marketing.

Position Details:

• Position Type: Full-time, exempt
• Compensation: Salary

Benefits

Work at a “Best Place to Work” Company

RentVision was recently certified as a Great Place to Work, one of Fortune’s Best Workplaces in Advertising & Marketing, one of Lincoln’s Best Places to Work (#2 medium-sized company), one of the Best Places to Work in Multifamily (#6 nationwide), and we recently scored a 4.6/5 on Gallup’s Q12 Engagement Survey.

401(k) Match

Planning for your financial future is important. We offer enrollment in our company sponsored 401(k) as well as contribution matching to help you get it done.

Health Insurance

We care about your health. RentVision offers enrollment in health, vision, dental insurance plans, and also pays a portion of health insurance premiums.

Life Insurance

You’re important to us and we want you to know that. We offer life insurance to employees at no out-of-pocket cost.

Short-Term and Long-Term Disability

We’re here to help when the unexpected happens. We provide both short-term and long-term disability insurance to all of our employees. Our short-term disability plan also offers medical leave for pregnancy.

Paid Time Off

It’s all about that healthy work-life balance—work hard, play hard, right? RentVision provides paid time off and paid holidays, including extra time off around Thanksgiving and Christmas.

Paid Parental Leave

At the end of the day, family matters most. We know the importance of those precious moments you have with your new little one, so we provide paid parental time off.

Fizzy Friday

You work hard all week, so why not have a little fun on Friday? At 3:30 PM we celebrate a week’s worth of work with games, snacks, and fizzy beverages. Hope you like competition.

Recognition Lunch

You’re one in a million, and we want you to know that. Every month we celebrate our employees with a free lunch (yeah, you read that right) and recognition galore.

Unlimited Coffee

Need a pick-me-up? We’ve got a coffee machine stocked full of cappuccinos, lattes, black coffee, and more.

Discounted Gym Membership

If you've got the drive, we've got you covered. We partnered with a local gym to provide a total package gym membership for just $10 a month.

About RentVision

RentVision was founded in 2009, after our Founder and CEO, David Watson, spent multiple weekends hunting for an apartment. After weeks of searching, he signed a lease on a unit he’d never seen. Frustrated by this experience, David believed there had to be a better, easier way to confidently rent an apartment. This sparked the idea for a new innovation—the industry's first Walkthrough Video Tour. RentVision has been innovating, developing, and growing ever since.

Today, we operate in the multi-family marketing industry where we create software platforms, build websites, offer strategic advising, deliver media solutions, and travel the country sharing industry knowledge. We are part tech company and part full-service organization, combining the best of both worlds: excellent software solutions with remarkable client service. Learn more about our company at .

Our Purpose : To consider others as more important than ourselves.

Our Mission : To make renting apartments easy.

Our Vision for Our Clients : To deliver a predictive leasing platform that optimizes marketing and revenue management.

Our Vision for Prospective Residents : To help people rent an apartment without needing to drive anywhere.

Our Core Values :

• Be Remarkable - We use our intelligence, personality, and unique skills to deliver amazing results.
• Systemize Excellence - We build and do what is excellent, efficient, and repeatable.
• Considerate Candor - We seek and give direct feedback that is thoughtful and productive.
• Maximize Talent - We know our weaknesses. We live in our strengths.
• Team Hustle - We deliver success through hard work and camaraderie.

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